Manhattan West Enterprise Company (“Manhattan West”) is seeking a Director of Marketing to join our Executive team. This is an excellent opportunity to join a modern and fast-growing investment firm that provides proprietary alternative investments across multiple asset classes including Private Equity, Venture Capital, Real Estate, Private Debt, and traditional equity and fixed income portfolios, as well as financial services including wealth management, business management, tax, and insurance services.
The Director of Marketing will be a key member of our team and will be primarily responsible for developing and executing the firm’s overall marketing strategy with a goal of generating additional assets under management for the firm. The Director of Marketing will also work closely with the firm’s financial advisors to develop their own individual marketing plans.
About this Position:
• Located at Manhattan West’s office in Century City, Los Angeles, CA
• Full-time exempt with 3 days in the office and 2 days remote after introductory period
• Reports to the Chief Operating Officer
Responsibilities:
• Collaborate with senior executives to develop growth plans for the organization.
• Success in this role includes having the ability to define key deliverables, set measurable goals, and ensure that goals are met in a timely manner.
• Develop marketing plan in a heavily regulated industry, making sure all materials and activities used are in compliance with legal and regulatory requirements.
• Act as the marketing point person for all financial advisors.
• Execute a digital marketing strategy for the firm’s advisors using email, social media, SEO, lead generation, websites and more.
• Set clear marketing objectives and KPIs aligned with business goals.
• Focus all marketing efforts on our Target Market and Uniques.
• Allocate resources efficiently to achieve the best return on investment.
• Manage online marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Monitor and analyze digital marketing campaigns’ performance and make data-driven decisions.
• Manage external communications – including press releases, blogs, articles, web content writing, website and social media messaging, and other communications.
• Communicate clearly and regularly with team members on company goals and priorities.
• Maintain knowledge on emerging products and services.
• Perform other related duties as assigned.
Skills:
• Expert in PowerPoint and Adobe proficiency in marketing analytics and data-driven decision-making
• Solid understanding of SEO & SEM
• Solid knowledge of inbound marketing tools, and web management
• Solid understanding of digital marketing tools such as Google Analytics, Google Adwords, & Hubspot
• General knowledge of SEC marketing rules (or willing to learn)
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills.
• Ability to plan, manage, and execute multiple projects, while communicating with executive team
• Ability to adapt to changing market conditions and trends
• Excellent project management skills
• Proficient with Microsoft Office Suite or related software
Requirements:
• Bachelor’s degree in Business Administration, Marketing or related field required; Master’s degree preferred
• At least 7 years of experience in marketing and digital marketing
• Must be legally authorized to work in the United States
• Successful completion of background check and pre-employment assessments
• Ability to complete the essential functions of the job with or without reasonable accommodation
Compensation:
• Salary range 125k - $150k based on qualifications and experience
• Discretionary bonus
Featured Benefits:
• Medical, vision and dental insurance
• 401(k) profit sharing plan
• Stock market holidays + Paid time off (PTO)
• Other fringe benefits as are made available to other similarly situated employees
Manhattan West is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Manhattan West is committed to hiring practices that are free from unlawful discrimination. Manhattan West strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered persons, including interns, by co-workers, supervisors, managers, or third parties on the basis of a person's race, color, age (40 or older), religious creed, religious belief, observance, and practice, dress or grooming practices, national origin, ancestry, physical disability, mental disability, medical condition including any cancer-related physical or mental health impairment from a diagnosis, record, or history of cancer, a genetic characteristic genetic information including information about an individual's genetic tests, family members' genetic tests, family members' diseases or disorders, an individual's or family member's receipt of, or request for, genetic services, participation by an individual or their family member in clinical research that includes genetic services, marital status, sex, pregnancy, childbirth, breast feeding, medical conditions related to pregnancy, childbirth, or breast feeding, gender, gender expression, meaning a person's gender-related appearance or behavior, the perception of such appearance or behavior, whether or not stereotypically associated with the person's sex at birth, gender identity, meaning a person's internal understanding of their gender, or the perception of a person's gender identity, which may include male, female, a combination of male and female, neither male or female, a gender different from the person's sex assigned at birth, or transgender, sexual orientation including heterosexuality, homosexuality, bisexuality, military or veteran status, including past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law.
