This role may be based in either our San Francisco or Berkeley office.

Who We Are Looking For

We’re seeking a highly skilled financial professional who thrives in a collaborative, high-performance environment. The ideal candidate is someone who can pair technical expertise with strong communication skills to deliver meaningful client experiences. This person will be energized by solving complex problems, mentoring others, and serving as a trusted partner to advisors and clients. A successful Senior Financial Planner will be detail-oriented, proactive, and motivated by helping others succeed.

About the Role

The Senior Wealth Management Associate is an advanced-level professional responsible for delivering expert-level financial planning support to advisors and clients. This role requires deep technical expertise, strong communication skills, and the ability to develop complex, customized financial strategies. The Senior Wealth Management Associate serves as a thought partner to advisors and is a key contributor to delivering a high-quality, high-touch client experience.

This role is referred to internally as Senior Advice Strategist.

What You Will Do

Partner with team members and advisors to deliver client-ready meeting prep and follow-up materials, which may include the development and delivery of materials in a Client Relationship Manager capacity for select clients
Partner with advisors to provide expert client-facing financial planning and holistic advice
Lead the development of complex financial plans, including advanced cash flow, tax, insurance, and estate analysis
Serve as a subject matter expert in financial planning software and help drive technology integration and efficiency
Present planning strategies and recommendations to clients in coordination with advisors
Collaborate with attorneys, CPAs, and investment professionals to ensure integrated financial solutions
Mentor and support Advice Strategists, Operations, and Client Services team members, contributing to the development of the broader Advice Strategy team
Manage complex plan implementation tasks, including account transfers, insurance applications, and document workflows
Maintain an up-to-date understanding of industry regulations and ensure all planning work adheres to compliance and internal policy standards
Contribute to process improvements and content development to enhance client experience and firm-wide planning capabilities

What You Bring

BA in finance, economics, accounting or related preferred
Licensing: Series 65 and/or CFP (or equivalent required) or ability to obtain within 180 days
Additional advanced designations (e.g., ChFC®, CPA, JD, or CFA®) are a plus
5-7+ years of experience in the financial services industry with a focus on comprehensive financial planning
Proven success in a client-facing role, ideally in a B2C setting or supporting UHNW/HNW clientele
Successful candidates will combine rigorous service acumen across many of the following areas:
Financial Planning
Insurance
Tax Services
Estate Planning
Executive Compensation
Cash Flow Management
Accounting
Mastery of financial planning software (e.g., eMoney, MoneyGuidePro, RightCapital), CRM systems, and Microsoft Office Suite
Strong interpersonal skills with the ability to communicate advanced planning strategies in a clear and client-friendly manner
Demonstrated leadership and mentoring skills
In-depth understanding of tax, estate, retirement, and insurance planning strategies
Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment

Who You Are

Collaborative: You thrive working with others, sharing knowledge, and elevating team performance
Client-Centered: You are motivated by creating positive, impactful experiences for clients
Growth-Oriented: You seek continuous improvement for yourself, your team, and the firm

Additional Requirements

Work Authorization: Must be authorized to work in the United States
Background Check: Successful completion of a credit and criminal background check is required

Compensation & Benefits

The estimated base pay salary rate for this role is $139,000 - $173,000 per year. Base salaries are determined based on job-related knowledge, skills, experience, and geographical work location. In addition, depending on the role, many roles are eligible for variable pay such as bonuses, commissions, and/or long-term incentives. To energize and inspire, we offer comprehensive benefits, including a company-funded ESOP and strong retirement plans, tuition reimbursement, comprehensive healthcare/dental/vision coverage, and generous Paid Time Off (PTO).

Work Conditions

Physical Requirements: This role requires occasional physical activity such as lifting, moving, and setting up computer equipment (monitors, docking stations, desktops, etc.). Ability to lift up to 25 pounds may be necessary.
Repetitive Duties: The position involves extended periods of sitting and computer use, as well as repetitive tasks related to troubleshooting and data entry.
On-Site Presence: While much of the work is performed from a desk or workstation, occasional movement throughout the office is required to provide in-person technical support and attend meetings.
We are committed to providing reasonable accommodation for individuals with disabilities. If you require assistance or accommodation during the application or employment process, please contact the People Team at PeopleTeam@NorthRockPartners.com.
NorthRock Partners is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. We provide an inclusive and welcoming environment for all employees and applicants.

About NorthRock

At NorthRock Partners, we help exceptional people live exceptional lives. Our Personal Office® model brings together a dedicated team of advisors, tax professionals, estate attorneys, and investment experts to serve a client base that includes professional athletes, entrepreneurs, and multigenerational families.

What sets us apart? Our culture. At NorthRock, we lead with good energy, serve others first, and commit to excellence in everything we do. We’re a team of curious, optimistic professionals who are always growing, always improving, and always supporting one another. We believe in showing up with humility, precision, and a deep sense of responsibility, not just to our clients, but to each other. Whether it’s a spontaneous team happy hour, a front-row seat cheering on our athlete clients, or a moment of collaboration in one of our offices, NorthRock employees are rooted in purpose, driven by values, and fueled by connection.

NorthRock Partners

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Senior Wealth Management Associate